Learning as a foundation at Friends of Cartel

At HeadOffice, that commitment became very tangible in 2025. Together, colleagues completed 60 full training days. The monthly MMM remains a fixed staple: short internal sessions where everyone is brought up to speed on ongoing projects, trends and HR updates. That way, knowledge doesn’t just stay up to date, it also gets shared.

Since taking out a Skillshare subscription, we’ve also seen a clear shift towards self-directed learning. During quieter moments, colleagues log in spontaneously to upskill in AI, animation and 3D, design, film, development, creative copy and more. From quick tutorials to full learning paths: every form of learning finds its place.

HeadOffice also made full use of Cevora last year. The new Karibu+ offering, with its compact, targeted minicourses, proved ideal for refreshing something quickly or exploring a topic before diving deeper.

For FoC HQ, learning isn’t about one-off moments, but about a mindset. It keeps us agile, encourages fresh thinking and builds confidence to move forward. We stay curious, actively share knowledge and look for growth opportunities together. Whether it’s day-to-day learnings, webinars or training courses, individual development or via our internal academy, hard skills or personal skills: every initiative to grow is welcome and up for discussion.

Our flexible development policy supports the shift towards a company-wide culture of continuous learning. Not every team member has the same learning needs every year. So, we respond to what’s needed at that moment, for the individual and for the team.

Since 2024, we’ve averaged more than 200 development days a year across all teams. That’s the result of a broad mix of learning topics, including masterclasses and refresher courses on Midjourney, TikTok, crisis communication, brand strategy, media essentials, AI and even first aid.

Another important milestone in our journey is the rollout of a comprehensive AI learning path for the entire group. This rollout started in 2025 and will continue into 2026. Step by step, we’re exploring every aspect of AI: from practical applications and legal considerations to workflow optimisation, creativity and automation. And of course, we won’t stop after 2026. Just like AI itself, our knowledge will have to keep evolving.

In 2025, our AI team already treated us to several valuable sessions: a general introduction to AI, a deep dive into AI, privacy, GDPR and legislation, and an exploration of various creative AI tools and how they work. And this is only the beginning.

2025 was a year in which learning truly became part of our day-to-day reality. From formal training courses to spontaneous micro-learning moments: we’ve been building a culture together where curiosity is encouraged and knowledge is shared.

In 2026, we’re taking that even further, with more opportunities, more depth and even more appetite to grow. Here’s to an even smarter, stronger and more creative Friends of Cartel.