Brouwerij Haacht

Let’s make this anniversary the perfect moment to reignite a sense of pride and joy in working for the brewery; by reconnecting colleagues and renewing a shared enthusiasm for Brouwerij Haacht’s distinctive and independent spirit.

To capture the essence of the brewery, we spoke with current and former employees, retirees, and new colleagues, collecting personal stories as a part of Brouwerij Haacht’s rich history. Not only the milestone moments, but more specifically the small, funny and even secret stories that shaped the brewery’s peculiar identity.

We infused these elements into the branding of Nondegin, featuring a distinctive see-through label design, paying a heartfelt tribute to the brewery’s heritage. 'The best of the best' stories were compiled in a high-quality print book and presented in a limited-edition box, alongside the gin.

The gin was unveiled during the celebratory employee event, where the stories came to life through stage narrations and interactive games hosted alongside fairground attractions. Creating an immersive experience. These narratives were further shared during public brewery tours. As a special thank-you, each employee received a bottle of NondeGin.

Rather than a traditional celebration, we blended visual storytelling, live performances and interactive elements to bring Brouwerij Haacht’s legacy to life. The audience’s response was overwhelmingly positive – with families, neighbours, and other visitors enjoying this engaging and dynamic experience. It was truly a birthday to remember.