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Newsletter
In 2030, Belgium blows out 200 candles. The perfect moment for our country to reflect on what the Belgian brand really stands for today. And according to our CEO Tom Van den Bergh and marketing expert Fons Van Dyck, it’s about much more than beer, chips and chocolate. They see plenty of opportunities for Belgium’s brand, but also one major challenge: capturing the complexity and richness of our country in one coherent, recognisable story.
Discover their vision in this interview