A Jamie for Bockie (and for us)

For the Accountants van Morgen campaign, we set up a collaboration between Bockie and 8 accounting firms: Baker Tilly, BDO, Decupere & Partners, Moore, SBB, Vandelanotte, Van Havermaet and VGD. Also 6 Flemish colleges and adult education are joining the initiative. In the video and campaign images, Bockie does away with the stuffy image of the accountant, sketches the potential of the job and makes young people enthusiastic about the study discipline.

We were responsible for the entire campaign, the digital communication component, the web platform and the organization of the press conference. To make the profession more attractive and increase the influx of students, we opted for one clear message: behind every tough entrepreneur is a tough accountant. And no one better to convey that message than Bockie. In his own style, he introduces young people to the varied job content of an accountant today. That Jamie seems to us doubly deserved.

Watch the Jamie Award winning collab